Logo Andy Sokol
Competition-Proof Your Customers

If you’re going to stop customers from shopping with your competition, you must constantly be on the top of their mind so they don’t ever forget about you. It takes a long time and a lot of effort to build a great relationship with a customer, whereby they know, like, and trust you.


But most importantly, they need to remember you too. One of my favorite quotes…Oh, and by the way I wrote the quote, is, “If you don’t remind your clients that they know, like, and trust you they will be stolen away by your competitors.”


Think about that. If your clients forget that they know, like, and trust you and they forget who you are and they only remember that they know, like, and trust you when they think of you…Which, if it isn’t very often you’re not doing your job, then they’re going to be stolen away by your competitors because they forgot all about you. So don’t let that happen.     


The better you are at becoming a master of top‐of‐mind awareness, the more your business will thrive. By showing how much you care about and appreciate your customers, the less likely they will be to compare you and your company with others. It’s too easy to compare online, and there will always be a competitor that is willing to be cheaper than anybody else in every industry.


The  best thing to do is to differentiate yourself so they can’t compare you against the others.     Once they know you, like you, trust you, and remember you, you will have the window into spending that very valuable 20% of your time marketing to them. This will come naturally, and your clients won’t even mind because they trust that you have their best interests in mind.