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Four Personality Types of Customers

To better understand your client, which will help you build a better relationship with them, it’s important to know that there are four basic personality types that people fall into.

 

They’re called many different things depending on which personality assessment program you’re talking about, however, they all break down into four main categories:

  • The leaders
  • The networkers
  • The supporters
  • The thinkers

 

Everybody has a mixture of each one of the four basic personality types, but we all have a tendency to have a strong dominance in just one of those types.

 

The leaders are very strong. They’re decisive. They’re independent risk‐ takers, and they like to take charge. Their personality is sometimes demanding. These personality types are generally a CEO of a successful company. About 10 percent of the US population fits in this profile. You probably fall into this category.  

 

The networkers are all about being social and having fun. They are the life of the party, and want all of the attention. These personality types are generally salespeople, actors, and musicians. About 35 percent of the US population fits in this profile.  

 

The supporters are low‐keyed, patient, and compassionate people. They care more about everybody else than themselves, and do not like conflict. These personality types are generally nurses, teachers, and customer service representatives. About 40 percent of the US population fits in this profile.  

 

And the fourth type, the thinkers, are very analytical and serious. They’re usually perfectionists, are detail‐oriented, and use logic to make decisions. They spend more time organizing and analyzing than any other personality type. They’re typically engineers and accountants. About 15 percent of the US population fits in this profile.