Logo Andy Sokol
Let’s Get Personal

In order to build a true rapport with your customers, you need to use their name in whatever you send them. Don’t be the guy that sends an unsigned card with a business card in it. This is the personal touch that needs to happen for that innate human connection to take place.


This is where the know and the like start to happen before they trust you enough to buy from you. The best part of all is this is extraordinarily easy to do. Because it is so rarely done, it really tends to make a lasting impression. The best way to do this is to send a personalized greeting card.   


Here are some opportunities to be remembered as someone who makes others feel valued:

  • “Just  because”, on their birthday, an anniversary like for example a wedding anniversary or an annual renewal of their contract or closing of real estate.
  • How about congratulations? Maybe they had a baby. Maybe they got engaged. Maybe they had a wedding.
  • Thank you. Thank you for your business. Thank you for the referral. Thank you for the gift. Thank you for taking us out to dinner.
  • A sympathy card. If something happens in their life that’s a tragedy, send them a sympathy card.
  • An apology card ‐ maybe something didn’t work out just right. Send them an apology card.
  • Holiday cards. There are a ton of holidays: Christmas time, New Year’s, 4th of July, Thanksgiving. There are so many holidays that people just love to get those types of cards.  


There’s a famous quote by Maya Angelou and it says, “People will forget what you said. People will forget what you did but people will never forget how you made them feel.” This is really what this is all about.


How do people feel when they know that you care about them? It’s vitally important to remember do not mix these with marketing. Do not send a business card inside a card telling them congratulations on their wedding. Do not put your business card inside a greeting card that says, “Congratulations. You’re having a baby.” That does not work. Do not do that.